ISBN 9788126903115,Sales Management

Sales Management


Arun Kumar



Atlantic Publishers

Publication Year 2004

ISBN 9788126903115

ISBN-10 8126903112


Number of Pages 424 Pages
Language (English)

Sales Management

The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syllabus of B.B.A., M.B.A. and P.G.D.B.M. Marketing executives and advertising managers can also appraise themselves of the subject. The book has been written in an easy language and a lucid style. Latest models and theories are very well explained with practical examples. Questions set in the universities are given at the end of each chapter. Even professionals in marketing, sales, finance and production/purchasing would find this easy-to-understand book valuable. The main topics covered in the book include : Introduction; Salesmanship and Themes of Selling; Sales Promotion; Marketing Management; Physical Distribution; Salesmen-Recruitment; Personal Selling; Wholesaling; Retailing; Cooperative Selling; The Sales Organisation; Marketing Strategy in Personal-Selling; Sales and Other Departments; The Sales Manager; The Sales Force Management; Training in Sales; Remuneration of Sales Personnel; Motivation by Sales Management; Sales Field, Territories, Quotas and Salesman's Report; Marketing Policies; Market Measurement, Sales Forecasting and Sales Budget; Psychology of Sales; Techniques of Selling; Sales Talks; Sales Records