Big Data MBA: Driving Business Strategies with Data Science

Author:

Bill Schmarzo

Publisher:

Wiley

Rs1247 Rs2079 40% OFF

Availability: Available

    

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Publisher

Wiley

Publication Year 2016
ISBN-13

9781119181118

ISBN-10 9781119181118
Binding

Paperback

Number of Pages 320 Pages
Language (English)
Dimensions (Cms) 28 X 17.2 X 1.8
Weight (grms) 550

Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.



  • Understand where and how to leverage big data

  • Integrate analytics into everyday operations

  • Structure your organization to drive analytic insights

  • Optimize processes, uncover opportunities, and stand out from the rest

  • Help business stakeholders to “think like a data scientist”

  • Understand appropriate business application of different analytic techniques


If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decision

Bill Schmarzo

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of Big Data: Understanding How Data Powers Big Business from Wiley.
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