Effective Business Communication, 2nd ed.

Author:

Asha Kaul

Publisher:

PHI Learning Pvt. Ltd.

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Publisher

PHI Learning Pvt. Ltd.

Publication Year 2015
ISBN-13

9788120350724

ISBN-10 9788120350724
Binding

Paperback

Edition Second
Number of Pages 248 Pages
Language (English)
Weight (grms) 490
Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overview of business communication, the book educates on the principles of communication oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required. A new chapter (Chapter 9) has been added titled andlsquo;Writing to Communicate andrsquo; which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations.

Asha Kaul

Asha Kaul, PhD, is Professor, Communication Area, Indian Institute of Management, Ahmedabad. She has presented/published many articles and papers in national and international journals. She is also a founding Chairperson of Gender Resource Centre, IIMA. Dr. Asha Kaul has authored two other books Business Communication, 2nd ed., and New Paradigms for Gender Inclusivity: Theory and Best Practices published by PHI Learning.
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