ISBN 9780091939700,Serious Creativity

Serious Creativity


Random House

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ISBN 9780091939700

Random House

Publication Year 2015

ISBN 9780091939700

ISBN-10 0091939704


Number of Pages 480 Pages
Language (English)

Advice on careers & achieving success

As competition in the business world intensifies creativity is becoming increasingly important, as it is the best and cheapest way to get added value out of resources. Edward de Bono shows how creativity can be a useable skill instead of a matter of talent, temperament or luck.This fundamental book on deliberate creative thinking shows you how creativity can be used in a serious way, far beyond being uninhibited. De Bono’s approach has been used by business executives around the world with astounding results. The years have shown that Edward de Bono’s lateral thinking technique really does work for individuals and corporations.