ISBN 9788126512874,Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed

Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed

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ISBN 9788126512874
Publisher

Wiley India Pvt Ltd

Publication Year 2007
ISBN-13

ISBN 9788126512874

ISBN-10 8126512873
Binding

Paperback

Number of Pages 496 Pages
Language (English)
Subject

Marketing & Sales

The Book Contains Fully Updated Researches From The Services Marketing And Relationship Marketing Field. It Also Includes New Material On Service Recovery Along With An In Depth Discussion Of The Basic Ground Rules And Objectives Of Marketing.
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