ISBN 9788177223767,Services Marketing, 2E Operation, Mgt. (Biztantra)

Services Marketing, 2E Operation, Mgt. (Biztantra)

Rs365 Rs429 15% OFF


Dreamtech Press

Publication Year 2003

ISBN 9788177223767

ISBN-10 8177223763


Language (English)

Computer Engineering

The Book Equips The Readers With The Relevant Information And Develops The Skills Necessary To Understand And Use Of That Unique Skill. In This Book, Concepts And Theories Are Explained In Relation To How They Directly Apply To A Service Business And Every Concept Is Followed By A Real-World Example. The Book Uses A Unique Triangular Method Of Positioning A Service Operation. It Contains Eight Comprehensive Cases That Can Be Used For Term Projects. Each Chapter Of This Book Ends With Discussion And Critical Thinking Questions To Pose Challenging Scenarios.