ISBN 9780195667585,Services Marketing

Services Marketing

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Publisher

Oxford University Press, USA

Publication Year 2004
ISBN-13

ISBN 9780195667585

ISBN-10 0195667581
Binding

Hardback

Number of Pages 452 Pages
Subject

Sales & marketing

Designed to meet the requirements of MBA students in Indian business schools. This comprehensive textbook deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.

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