ISBN 9781259026812,Services Marketing: Integrating Customer Focus Across The Firm

Services Marketing: Integrating Customer Focus Across The Firm

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ISBN 9781259026812
Publisher

Tata McGraw - Hill Education

Publication Year 2013
ISBN-13

ISBN 9781259026812

ISBN-10 1259026817
Binding

Paperback

Edition 6th
Number of Pages 752 Pages
Language (English)
Subject

Marketing

esign and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Services cape Part V: Delivering and Performing Service 11. Employees' Roles in Service Delivery 12. Customers' Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases