ISBN 9788177223835,Shopper,Buyer & Consumer Behav.Theory&Mark.(Bizta

Shopper,Buyer & Consumer Behav.Theory&Mark.(Bizta

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ISBN 9788177223835
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Dreamtech Press

Publication Year 2003

ISBN 9788177223835

ISBN-10 8177223836


Number of Pages 620 Pages
Language (English)

Computer Engineering

Cites Offer Tidbits Of Information About Marketing Practices, Interesting Research Findings, And Company Anecdotes That Bring Additional Life And Colour To The Material. Team Talk At The End Of Each Chapter Gives You Realistic And Engaging Ways To Discuss, Review, Apply, And Comprehend Chapter Concepts. These Are Not Ordinary Discussion Questions. They Involve You In The Marketplace And Often In Thoughts And Observations About Your Own Behavior As A Consumer. Workshops At The End Of Every Chapter Are Scenarios And Projects That Give You Practical, Manageable Tasks That Provide A Hands-On Feel For Where "Consumer Behavior Rubber Meets The Marketing Road."