ISBN 9789384052751,Shopper Marketing 101

Shopper Marketing 101

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Publisher

Bloomsbury Publishing

Publication Year 2014
ISBN-13

ISBN 9789384052751

ISBN-10 9384052752
Binding

Paperback

Number of Pages 124 Pages
Language (English)
Subject

Marketing

Shopper Marketing 101 contains real-world examples to help you understand the fundamentals of shopper marketing. It will also answer numerous questions like: how significant a role do channels and retailers have to play in the success of your brand? What is the difference between consumer behaviour and shopper behaviour? Will your brand appeal to both of them? And what is the underlying science behind winning with retailers and shoppers?

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