ISBN 9780875843988,Simply Better

Simply Better

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ISBN 9780875843988
Publisher

Harvard Universal Press

Publication Year 2004
ISBN-13

ISBN 9780875843988

ISBN-10 0875843980
Binding

Hardback

Number of Pages 208 Pages
Subject

Customer services

Advocates a \"back-to-basics\" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
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