ISBN 9789380658599,Small Wonder: The Authorised Story Of The Making Of The Nano

Small Wonder: The Authorised Story Of The Making Of The Nano



Westland Publications

Publication Year 2010

ISBN 9789380658599

ISBN-10 9380658591


Number of Pages 149 Pages
Language (English)

Environmental engineering & technology

The urge to provide a middle-class Indian with a secure automobile propelled the globally respected Indian businessman, Ratan Tata, to develop the cheapest car in the world, the famous Tata Nano. This book traces the history of the development of this car, starting from the very conception of the idea of a revolutionary means of transportation, to the birth of the Tata Nano. Priced at a surprisingly meagre 1 lakh Rupees (US $1900), Ratan Tata was struck with the idea of an affordable car in a boring meeting, where he doodled the Nano on a notepad. The book illustrates how engineering genius, intense hard work, determined teamwork, and innovative thinking helped the makers in overcoming several political and technological problems that plagued the ambitious project. Small Wonder: The Authorised Story Of The Making Of The Nano consists of a Foreword by Ravi Kant, the Vice-Chairman of Tata Motors and gives due credit to the key players in the Nano project, including Girish Wagh and Justin Norek. The Nano's story has been chronicled by the members of the Corporate Communications team at Tata. The authors interviewed around 500 people before compiling the data to form this book. The book, which was released in 2010, was initially written for internal circulation within the Tata organisation. Small Wonder: The Authorised Story Of The Making Of The Nano provides much food for thought for all management and engineering students by talking about innovative manufacturing, value engineering, cost targeting, and the evolved perspective on many other crucial business decisions. A host of interesting trivia, like the various names that were thought of for the car and the post-purchase insider anecdotes of the Nano owners, make the book a captivating read. About The Authors Sujata Agrawal has served as the Vice President of Group Publications at Tata Services since 2009. She studied Commerce at Sydenham College before graduating from Sophia Polytechnic in Social Communications in 1985. Christabelle Noronha serves as the Chief of Group Corporate Affairs at Tata Sons Ltd. Philip Chacko is a part of Tata Corporate Communications.