ISBN 9788126537365,Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Business By Design: Transformative Social Media Strategies for the Connected Company



Times Group Books - New Delhi

Publication Year 2012

ISBN 9788126537365

ISBN-10 8126537361


Number of Pages 240 Pages
Language (English)


Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a handson resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from highprofile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, highimpact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fastmoving world. TABLE OF CONTENTS Introduction PART 1 Adapting Organizations to the Twenty-First Century Social Media: Drivers of Global Business Opportunity Social Media: A Way of Life, a Way of Business Who's Winning in Social Business and Why The Global Business Transition to Social Media How Business Will Make the Transition PART 2 The Techniques of Social Business Social Media Marketing Social Product Development Crowdsourcing: Community-Powered Workforces Social Customer Relationship Management and Customer Communities: Social Customer Care Social Business Ecosystems: Engaging with Business Partners Workforce Engagement: Creating a Connected Company Using Social Business Social Business Supporting Capabilities PART 3 Social Business Design and Strategy Identifying Priorities and Planning Building Blocks: The Elements of Social Business Business Cases, Pilots, Return on Investment, and Value: Tying Them Together Building a Social Business Strategy: The Outputs Getting Started with Social Business Maturity: The Social Business Unit Epilogue Appendix: The Ten Tenets of Social Business Notes Acknowledgments About the Authors Index