ISBN 9789332536562,Social Media Marketing

Social Media Marketing

Author:

Tracy Tuten

Publisher:

Pearson

Rs450

Publisher

Pearson

Publication Year 2014
ISBN-13

ISBN 9789332536562

ISBN-10 9332536562
Binding

Paperback

Number of Pages 252 Pages
Language (English)
Subject

Marketing

Social Media Marketing 1st Edition, authored by Michael R. Solomon and Tracy Tuten, is a book with social media content that will be useful for students and professionals. The social media marketing textbook focuses on showing students how social media helps in marketing.
Table of contents :-
Section I: Foundations of Social Media Marketing

Chapter 1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II: The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics
Scroll