Tata McGraw - Hill Education
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Overview: In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology. Indian adaptation has brought greater attraction and relevance to this text as a Text Book or definitely as a very important reference book for all students, teachers and researchers at undergraduates, postgraduate, research projects and even for Ph. D. level research.
Caters to the syllabi of Social Psychology of most major Indian universities
Covers topics, researches and social issues pertaining to India more than any other contemporary textbook on social psychology
Presents Indian ways of resolving social conflicts and aggression
Ancient practices for healthy lifestyle and well-being, such as yoga and meditation, have been added as guiding practices to develop global health and philosophical and spiritual development.
Indian examples and research studies have been added at appropriate places throughout the text.
Explains a wide varieties of social issues and problems in Indian context, like beliefs, attitudes, judgments, cultural influences, gender and groups, and prejudice TABLE OF CONTENTS
Part One: SOCIAL THINKING
Chapter 1: Introducing Social Psychology
Chapter 2: The Self in a Social World
Chapter 3: Social Beliefs and Judgments
Chapter 4: Behavior and Attitudes
Part TWO: SOCIAL INFLUENCE
Chapter 5: Genes, Culture, and Gender
Chapter 6: Conformity and Obedience
Chapter 7: Persuasion
Chapter 8: Group Influence