ISBN 9780071078092,Social Psychology

Social Psychology

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ISBN 9780071078092

Tata McGraw - Hill Education

Publication Year 2011

ISBN 9780071078092

ISBN-10 0071078096


Edition 10th
Number of Pages 632 Pages
Language (English)


Overview: In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology. Indian adaptation has brought greater attraction and relevance to this text as a Text Book or definitely as a very important reference book for all students, teachers and researchers at undergraduates, postgraduate, research projects and even for Ph. D. level research. Salient Features Caters to the syllabi of Social Psychology of most major Indian universities Covers topics, researches and social issues pertaining to India more than any other contemporary textbook on social psychology Presents Indian ways of resolving social conflicts and aggression Ancient practices for healthy lifestyle and well-being, such as yoga and meditation, have been added as guiding practices to develop global health and philosophical and spiritual development. Indian examples and research studies have been added at appropriate places throughout the text. Explains a wide varieties of social issues and problems in Indian context, like beliefs, attitudes, judgments, cultural influences, gender and groups, and prejudice TABLE OF CONTENTS Part One: SOCIAL THINKING Chapter 1: Introducing Social Psychology Chapter 2: The Self in a Social World Chapter 3: Social Beliefs and Judgments Chapter 4: Behavior and Attitudes Part TWO: SOCIAL INFLUENCE Chapter 5: Genes, Culture, and Gender Chapter 6: Conformity and Obedience Chapter 7: Persuasion Chapter 8: Group Influence