ISBN 9780470823712,Sony Vs Samsung

Sony Vs Samsung

Author:

Sea-Jin Chang

Publisher:

John Wiley & Sons

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ISBN 9780470823712
Publisher

John Wiley & Sons

Publication Year 2008
ISBN-13

ISBN 9780470823712

ISBN-10 0470823712
Binding

Paperback

Number of Pages 212 Pages
Subject

Hi-tech manufacturing industries

\" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony\'s decline and Samsung\'s rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.
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