Anthem Press India
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South Asian Media Cultures' is a collection of essays that pulls together field-based audience and textual research in areas such as the politics of new media, contemporary television and film in India, Bangladesh, Pakistan, Sri Lanka, Nepal and their audiences. Through a careful analysis of the various media cultures and practices from across South Asia, this collection addresses pertinent issues such as how discourses on gender, nationalism, ethnicity and class are being expressed by mainstream media texts across South Asia, and how different groups within the public discern meanings from such discourses.
With this collection, Banaji aims to reduce the reliance on commercial Hindi cinema ('Bollywood') for reference on the politics and history of South Asian Media. Instead, key current research and theoretical debate are presented in an accessible manner. They are organised around three clear themes: 'Audiences, meanings and social contexts', which focuses on the responses of particular social groups to specific media formats, ideas or genres 'Media Discourse, Identity and Politics', which discusses the complex links between media representations and socio-political identities and 'Alternative Producers: New Media, Politics and Civic Participation', which describes and assesses the various civic practices and possibilities opened up in South Asia by digital and mobile communications.
About the Author
Shakuntala Banaji PhD, is a Lecturer in Media and Communication at the London School of Economics, UK.
Table of Contents
Talking Back to 'Bollywood': Hindi Commercial Cinema in North-East India
'Adverts Make Me Want to Break the Television': Indian Children and their Audiovisual Media Environment in Three Contrasting Locations
Urdu for Image: Understanding Bangladeshi Cinema through its Theatres
Musical Media and Cosmopolitanism in Nepal's Popular Music, 1950-2006
Private Satellite Television and the Geo-Politics of Moderation in Pakistan
Forgetting to Remember: The Privatisation of the Public, the Economisation of Hindutva, and the Medialisation of Genocide
Myth The National Form: Mission Istanbul and Muslim Representation in Hindi Popular Cinema
A Peace of Soap: Representations of Peace and Conflict in Popular Teledramas in Sri Lanka
Destigmatising Star Texts Honour and Shame among Muslim Women in Pakistani Cinema
Through the Lens of a 'Branded Criminal': The Politics of Marginal Cinema in India
Pakistani Students' Uses of New Media to Construct a Narrative of Dissent
Expanding the Art of the Possible: Leveraging Citizen Journalism and User Generated Content (USG) for Peace in Sri Lanka
List of Contributors