ISBN 9781450424981,Sport Marketing

Sport Marketing

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ISBN 9781450424981
Publisher

Human Kinetics Publishers

Publication Year 2014
ISBN-13

ISBN 9781450424981

ISBN-10 1450424988
Binding

Hardback

Edition 4th Revised edition
Number of Pages 504 Pages
Subject

Sports management & facilities

Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.
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