ISBN 9780132135467,Sports Marketing

Sports Marketing

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Publisher

Pearson Education

Publication Year 2012
ISBN-13

ISBN 9780132135467

ISBN-10 0132135469
Binding

Hardback

Number of Pages 416 Pages
Subject

Sport & leisure industries

Understand the business of sports through a practitioner\'s perspective. This volume addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. It also helps encourage readers to get actively involved and engaged in the process of sports entertainment.
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