ISBN 9780241187289,Stand Out

Stand Out


Dorie Clark


Penguin Books



Penguin Books

Publication Year 2015

ISBN 9780241187289

ISBN-10 0241187281


Number of Pages 224 Pages
Language (English)


Learn how to be a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out.

If you're a professional in the 21st century, the rules have changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas that inspire others to listen and take action and extraordinary followings. But becoming a thought leader is a mysterious and opaque process. Where do their ideas come from? How do they get noticed? Can you control the process at all?

Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively. Drawing on interviews with Daniel Goleman, Seth Godin and Robert Cialdini, she teaches you how to develop a big idea, find your niche, leverage relationships and build a community of followers. She teaches you how to Stand Out.

Dorie Clark, author of Reinventing You is a marketing and strategy consultant, with clients including Google, the World Bank, Microsoft, and Morgan Stanley. She frequently writes for the Harvard Business Review and Forbes, is recognized as a branding expert by the Associated Press and Fortune, and was shortlisted for the Thinkers50 Future Thinker Award 2013. She is an adjunct professor of business administration at Duke University's Fuqua School of Business.