ISBN 9788192022796,Starbrands-2011: India?S Most Impactful Brands

Starbrands-2011: India?S Most Impactful Brands


A Chaudhuri


Planman Media



Planman Media

Publication Year 2011

ISBN 9788192022796

ISBN-10 819202279X

Hard Back

Number of Pages 158 Pages
Language (English)

Business & Economics

StarBrands is a pioneering project based on an exhaustive study of brands across industries (and sub-industries) that have had the greatest impact on the Indian landscape in the past few years. The heavily research-oriented project, spread across a broad spectrum of industries, is based on choices made by the Indian consumer. StarBrands is an initiative of Planman Marcom, the marketing communication arm of Planman Consulting, an umbrella consulting firm with diversified interests. Consumer input is the key to selecting the strongest brands that created the most impact in the past few years. It?s the first project of its kind globally, not just in terms of the different formats available but also, the sheer breadth of the industry encompassing business and consumer brands at the same platform. StarBrands, has evolved after a rigorous research and brain storming of 5 years. The perception survey was conducted by ICMR to list the top StarBrands of India, national as well as international brands, one of the most extensive surveys done pan India over a research base of 22 centers.