ISBN 9780080442082,Strategic Alliances in Eastern and Central Europe

Strategic Alliances in Eastern and Central Europe

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ISBN 9780080442082
Publisher

Emerald Group Publishing

Publication Year 2003
ISBN-13

ISBN 9780080442082

ISBN-10 0080442080
Binding

Hardback

Number of Pages 300 Pages
Subject

International business

Deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. This book addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. It also looks at development and benefits of networking.
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