ISBN 9780618432493,Strategic Communication

Strategic Communication

Rs4855

Publisher

South-Western College

Publication Year 2005
ISBN-13

ISBN 9780618432493

ISBN-10 0618432493
Binding

Paperback

Edition 5th
Number of Pages 480 Pages
Language (English)
Subject

Business

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.