ISBN 9780415997829,Strategic Innovation

Strategic Innovation

Author:

Allan Afuah

Publisher:

Taylor & Francis

Rs553 Rs650 15% OFF

Publisher

Taylor & Francis

Publication Year 2009
ISBN-13

ISBN 9780415997829

ISBN-10 0415997828
Binding

Paperback

Number of Pages 504 Pages
Subject

Business strategy

In a fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these \'new game\' strategies. It includes quantitative examples of successful strategies, as well as descriptive cases.
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