ISBN 9789325965225,Strategic Management

Strategic Management


Sengupta N

Rs361 Rs425 15% OFF


Vikas Publishing House

Publication Year 2013

ISBN 9789325965225

ISBN-10 9325965224


Number of Pages 472 Pages
Language (English)


Strategic Management is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation. Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders.

Salient features:
Structured and lucid presentation of content
Includes the latest research outcomes in strategic management theory and practice
Contains a separate chapter on preparing a case analysis
A short opening case, closing case, 'strategic spotlight' and 'a great decision' in every chapter
Objective as well as subjective exercises at the end of each chapter

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