ISBN 9789325965225,Strategic Management

Strategic Management

Author:

Sengupta N

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ISBN 9789325965225
Publisher

Vikas Publishing House

Publication Year 2013
ISBN-13

ISBN 9789325965225

ISBN-10 9325965224
Binding

Paperback

Number of Pages 472 Pages
Language (English)
Subject

Management

Strategic Management is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation. Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders.

Salient features:
Structured and lucid presentation of content
Includes the latest research outcomes in strategic management theory and practice
Contains a separate chapter on preparing a case analysis
A short opening case, closing case, 'strategic spotlight' and 'a great decision' in every chapter
Objective as well as subjective exercises at the end of each chapter

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