ISBN 9781259026409,Strategic Management : A Conceptual Framework

Strategic Management : A Conceptual Framework

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ISBN 9781259026409

Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259026409

ISBN-10 125902640X


Number of Pages 704 Pages
Language (English)

Budgeting & financial management

TABLE OF CONTENTS 1. Introduction to Strategic Management 2. Corporate Direction 3. Environmental Scanning and Industry Analysis 4. Strategy Formulation 5. Strategic Analysis 6. Strategy Implementation 7. Strategic Evaluation and Control 8. Strategic Issues 9. Corporate Governance 10. Ethics and Social Responsibility 11. Business Strategies for the 21st Century 12. International Business Strategy Cases 1: The Story of Enron in India 2: Facebook-the New Age Business 3: Dr. Reddy's Laboratories 4: The King Without Fishes....!!!! 5: Bharat Petroleum: In Quest of Excellence