ISBN 9788131501146,Strategic Management : Building And Sustaining Competitive Advantage

Strategic Management : Building And Sustaining Competitive Advantage

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ISBN 9788131501146
Publisher

CENEAGE LEARNING INDIA PVT LTD

Publication Year 2006
ISBN-13

ISBN 9788131501146

ISBN-10 8131501140
Binding

Paperback

Number of Pages 544 Pages
Language (English)
Subject

Business

Strategic Management explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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