ISBN 9781259098680,Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages





Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259098680

ISBN-10 1259098680


Edition 6th
Number of Pages 592 Pages
Language (English)

Budgeting & financial management

Strategic Management: Creating Competitive Advantages Sixth Edition, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowd sourcing, environmental sustainability, businesses use of blogs and social networking sites and more. The text is rounded off by rich, relevant and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for the students. Table of Contents Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5: Business Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Part Four: Case Analysis Chapter 13: Analyzing Strategic Management Cases