ISBN 9781845935887,Strategic Management In Tourism

Strategic Management In Tourism

Author:

Luiz Moutinho

Publisher:

CABI Publishing

Rs4072

Publisher

CABI Publishing

Publication Year 2010
ISBN-13

ISBN 9781845935887

ISBN-10 1845935888
Binding

Paperback

Edition 2nd
Number of Pages 313 Pages
Language (English)
Subject

Travel & holiday

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefir students in their future careers, and also be useful to professionals working in the tourism sector.
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