ISBN 9780070667129,Strategic Management Of Technological Innovation

Strategic Management Of Technological Innovation



Tata Mcgraw Hill Education Private Limited

Publication Year 2008

ISBN 9780070667129

ISBN-10 0070667128


Edition 2nd
Number of Pages 335 Pages
Language (English)


This text is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Key Features Five new chapter opening cases feature interesting examples of strategic management of technological innovation To enhance student learning, each chapter begins with an opening mini-case with discussion questions. Each chapter concludes with chapter summaries, discussion questions and definitions of key terms. More balance between industrial products versus consumer products. More industrial product examples, such as medical equipment, aerospace, and business software have been included. Precise explanations are provided for topics such as geographical clustering, the relationship between technology performance and diffusion, the social construction of technology, Porter's Five-Force Model, and more. Approach to innovation management as a strategic process Target courses on new product development apart from strategic management of innovation courses Motivating Opening cases in all chapters Table of contents :- Chapter 1. Introduction Part I: Industry Dynamics of Technological Innovation Chapter 2. Sources Of Innovation Chapter 3. Types And Patterns Of Innovation Chapter 4. Standards Battles And Design Dominance Chapter 5. Timing Of Entry Part II: Formulating Technological Innovation Strategy Chapter 6. Defining The Organization's Strategic Direction Chapter 7. Choosing Innovation Projects Chapter 8. Collaboration Strategies Chapter 9. Protecting Innovation Part III: Implementing Technological Innovation Strategy Chapter 10. Organizing For Innovation Chapter 11. Managing The New Product Development Process Chapter 12. Managing New Product Development Teams Chapter 13. Crafting A Deployment Strategy