Tata Mcgraw Hill Education Private Limited
|Number of Pages
This text is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology.
Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.
Five new chapter opening cases feature interesting examples of strategic management of technological innovation
To enhance student learning, each chapter begins with an opening mini-case with discussion questions. Each chapter concludes with chapter summaries, discussion questions and definitions of key terms.
More balance between industrial products versus consumer products. More industrial product examples, such as medical equipment, aerospace, and business software have been included.
Precise explanations are provided for topics such as geographical clustering, the relationship between technology performance and diffusion, the social construction of technology, Porter's Five-Force Model, and more.
Approach to innovation management as a strategic process
Target courses on new product development apart from strategic management of innovation courses
Motivating Opening cases in all chapters
Table of contents :-
Chapter 1. Introduction
Part I: Industry Dynamics of Technological Innovation
Chapter 2. Sources Of Innovation
Chapter 3. Types And Patterns Of Innovation
Chapter 4. Standards Battles And Design Dominance
Chapter 5. Timing Of Entry
Part II: Formulating Technological Innovation Strategy
Chapter 6. Defining The Organization's Strategic Direction
Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation
Part III: Implementing Technological Innovation Strategy
Chapter 10. Organizing For Innovation
Chapter 11. Managing The New Product Development Process
Chapter 12. Managing New Product Development Teams
Chapter 13. Crafting A Deployment Strategy