ISBN 9788126516049,Strategic Market Management, 7Th Ed

Strategic Market Management, 7Th Ed

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Wiley India Pvt Ltd

Publication Year 2008

ISBN 9788126516049

ISBN-10 8126516046


Number of Pages 372 Pages
Language (English)

Strategic Marketing Ba6

This Book Describes And Illustrates A Structured Approach To External Market Analysis That Business Managers Can Apply To Their Strategic Decision-Making. By Using A Variety Of Concepts And Methods Such As Strategic Questions, Portfolio Models And Scenario Analysis, This Book Help Managers Identify And Evaluate Numerous Strategic Investment Alternatives. It Also Discusses How An Organization Can Create Dynamic Strategies That Are Responsive To Changing Conditions. The Book Also Places Greater Emphasis On The Importance Of External Market Analysis Including The Value Proposition, Product Category Analysis, The Value Of Relevance, And Competitor Analysis.

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