ISBN 9788126548927,Strategic Market Management : Global Perspectives

Strategic Market Management : Global Perspectives



Wiley India Pvt Ltd

Publication Year 2014

ISBN 9788126548927

ISBN-10 8126548924

Paper Back

Number of Pages 368 Pages
Language (English)


The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.
Strategic Market Management - An Introduction and Overview
External and Customer Analysis
Competitor Analysis
Market / Submarket Analysis
Environmental Analysis and Strategic Uncertainty
Internal Analysis
Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability
Building and Managing Brand Equity
Energizing the Business
Leveraging the Business
Creating New Businesses
Global Strategies
Setting Priorities for Businesses and Brands - the Exit, Milk and Consolidate Options
From Silos to Synergy - Harnessing the Organization