ISBN 9780415458177,Strategic Marketing : An Introduction

Strategic Marketing : An Introduction


Tony Proctor


Taylor & Francis

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ISBN 9780415458177

Taylor & Francis

Publication Year 2008

ISBN 9780415458177

ISBN-10 041545817X


Edition 2nd
Number of Pages 210 Pages
Language (English)


It is evident that many organisations are in need of renovation, innovation and reinvigoration. Longstanding business paradigms and underpinning practices require critical reflection in the light of fundamental societal and business developments. Some companies are addressing these challenges, many companies are not. New functional requirements often seem to be in conflict, such as transparency, stock market performance, sustainability, innovation, responsibility, time to market, stakeholders, business rationalisation and many others. These requirements force business to revise its management model. The time is right to demonstrate how the business enterprise can be re-conceptualised, and what the challenges are of fundamental strategic choices in organising a sustainable business proposition. This book presents ten cases of organisations which have developed a management model that leads the organisation into the future.