ISBN 9780136689898,Strategic Marketing for Educational Institutions

Strategic Marketing for Educational Institutions

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ISBN 9780136689898
Publisher

Pearson Education

Publication Year 1995
ISBN-13

ISBN 9780136689898

ISBN-10 0136689892
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 498 Pages
Subject

Organization & management of education

This book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.
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