ISBN 9780750659383,Strategic Marketing Management

Strategic Marketing Management

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ISBN 9780750659383
Publisher

Elsevier Butterworth Heinemann

Publication Year 2004
ISBN-13

ISBN 9780750659383

ISBN-10 0750659386
Binding

Paperback

Edition 3rd Revised edition
Number of Pages 888 Pages
Subject

Sales & marketing

Contains chapters on \'The Nature and Role of Competitive Advantage\' and \'The Strategic Management of the Expanded Marketing Mix\'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
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