ISBN 9780070587359,Sun Tzu Strategies For Selling

Sun Tzu Strategies For Selling



Tata McGraw - Hill Education

Publication Year 2004

ISBN 9780070587359

ISBN-10 0070587353


Number of Pages 240 Pages
Language (English)


In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all! Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: Occupy the high ground--think positively Be willing to lose--take risks Win without fighting--develop a superior strategy Seize the initiative--beat your competitors to the punch Be flexible--change your tactics to fit changing circumstances Consolidate your achievements--sell solutions