ISBN 9789332536630,Sustainable Marketing

Sustainable Marketing

Author:

John Schouten

Publisher:

Pearson

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ISBN 9789332536630
Publisher

Pearson

Publication Year 2014
ISBN-13

ISBN 9789332536630

ISBN-10 9332536635
Binding

Paperback

Number of Pages 252 Pages
Language (English)
Subject

Marketing

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
Table of contents :-
Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7: Market Segmentation, Targeting and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix - Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing
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