ISBN 9780751507034,Swim With The Sharks Without Being Eaten Alive

Swim With The Sharks Without Being Eaten Alive



Little, Brown Book Group

Publication Year 1989

ISBN 9780751507034

ISBN-10 0751507032


Number of Pages 224 Pages
Language (English)

Economics, finance, business & management

Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.