ISBN 9788170947622,Taking Your Business Global

Taking Your Business Global


Vision Books



Vision Books

Publication Year 2010

ISBN 9788170947622

ISBN-10 8170947626


Number of Pages 356 Pages
Language (English)


In an increasingly interconnected world, going global is less a choice and more a compulsion. Equally, with transnational companies operating in practically all countries, it is difficult for a company to compete even in its home market without a global mindset. How do companies globalize? What are the challenges they face? How can they cope with these challenges? These are the vital issues covered in this book. Drawing on case studies of several successful transnational corporations, this book is packed with valuable insights and practical lessons for going global:

How and why have globalization of trade and capital evolved
How to enter and operate in global markets
Global value chain configuration - exploiting comparative and strategic advantages
Global branding - what it takes
Partnering for global competitive advantage - types and structures of alliances; how to make them work
Global standardization, local customization - how to coordinate and balance the two
Global marketing strategies and customer relationship management
Knowledge management in a global corporation
How to develop global managers
Management styles and best practices of global companies
Why globalization efforts fail
The impact of the Internet on globalization
Here then is an actionable blueprint for companies wanting to go global, a one-source reference on globalization for practising managers, business and management students and scholars. Indian companies serious about going global would find this book particularly useful.