ISBN 9780143423348,Tata Log : Eight Modern Stories from a Timeless Institution

Tata Log : Eight Modern Stories from a Timeless Institution

Author:

Harish Bhat

Publisher:

Penguin Books

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Publisher

Penguin Books

Publication Year 2014
ISBN-13

ISBN 9780143423348

ISBN-10 0143423347
Binding

Paperback

Number of Pages 216 Pages
Language (English)
Subject

Business

Tata Log presents eight riveting and hitherto untold stories about the strategic and operational challenges that Tata companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.

From Tata Indica, the first completely Indian car, to the jewellery brand Tanishq and Tata Finance, which survived several tribulations, Tata Log, written by a Tata insider, reveals the DNA of every Tata enterprise-a combination of being pioneering, purposive, principled and not perfect.

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