ISBN 9780761935889,Teaching High School Science Through Inquiry : A Case Study Approach

Teaching High School Science Through Inquiry : A Case Study Approach

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ISBN 9780761935889

SAGE Publications Ltd

Publication Year 2007

ISBN 9780761935889

ISBN-10 0761935886


Edition 2nd
Number of Pages 250 Pages
Language (English)


This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in greater detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: - The nature and patterns of rural behaviour. - A detailed profile of the rural market. - The opportunities available in rural markets and new methods used to access the rural consumer. - Strategic decisions for new product development. - Promotion, distribution, communication, and channel servicing decisions. - the importance of rural market institutions such as haats and melas. - Emerging channels to access rural market. A guide to strategic marketing and management decisions, this book will be of interest to students of marketing and management as well as professionals in the field. Table of Contents Preface to the Second Edition Preface to the First Edition Rural Marketing: Opportunities and Challenges Profile of the Rural Market Rural Consumer Researching Rural Markets Value Offering Communicating in the Rural Market Landscape Communication: Language and Culture Operationalising Communication Strategy: Issues and Approaches in Media Retailer as a Route to the Rural Market Haats, Melas and Mobile Traders Access the Rural Consumer: Emerging Channels A Competitive Strategy for Rural Markets Appendix: Reference for Cases on Rural Marketing Bibliography