Publisher

Harvard Universal Press

Publication Year 2012
ISBN-13

ISBN 9781422187050

ISBN-10 1422187055
Binding

Hardback

Number of Pages 336 Pages
Subject

International business

It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

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