ISBN 9781861976109,The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

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ISBN 9781861976109
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ISBN 9781861976109
Publisher

PERSEUS BOOKS GROUP

Publication Year 1994
ISBN-13

ISBN 9781861976109

ISBN-10 1861976100
Binding

Paperback

Number of Pages 160 Pages
Subject

Sales & marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn\'t live up to expectations. It contains real-life examples and commonsense suggestions.