ISBN 9780749462178,The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

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ISBN 9780749462178
Publisher

Ingram Publisher Services

Publication Year 2011
ISBN-13

ISBN 9780749462178

ISBN-10 0749462175
Binding

Paperback

Number of Pages 256 Pages
Subject

Sales & marketing

Provides a complete marketing \'course\' spanning twelve disciplinary areas, and including such topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law.
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