ISBN 9788126555123,The 4 Lenses Of Innovation: A Power Tool For Creative Thinking

The 4 Lenses Of Innovation: A Power Tool For Creative Thinking


Rowan Gibson



Wiley India Pvt Ltd

Publication Year 2015

ISBN 9788126555123

ISBN-10 8126555122


Number of Pages 304 Pages
Language (English)

Business & Economics

The Four Lenses Of Innovation Describes A Systematic Methodology For Generating Breakthrough Ideas That Can Be Used Across An Entire Organization To Successfully Create New Growth Opportunities. There Are Four Essential Perspectives - Four Perceptual Lenses - That Seem To Dominate Most Successful Innovation Stories And That Often Characterize The Entrepreneurs Or Companies Behind Them.

In Case After Case, We Find That The Innovators Came To Their Insights By -
Challenging Orthodoxies - Questioning Deeply-Held Dogmas Inside Companies And Inside Industries About What Drives Success.
Harnessing Trends - Spotting Unnoticed Patterns Of Trends Which Could Substantially Change The Rules Of The Game
Leveraging Resources - Thinking Of A Company As A Portfolio Of Skills And Assets That Can Be Recombined Or Stretched Into New Opportunities
Understanding Needs - Learning To Live Inside The Customer'S Skin, Empathizing With Unarticulated Feelings And Identifying Unmet Needs
About The Author

Rowan Gibson Is Widely Recognized Around The Globe As A Thought Leader On Business Innovation. Labeled By The Media As 'Mr. Innovation,' 'The Innovation Grandmaster,' And 'The W. Edwards Deming Of Innovation,' Gibson Works With Some Of The World'S Largest And Most Successful Organizations Providing A Fully Integrated Range Of Strategies, Systems, Services And Tools To Help Them Build A Deep And Sustainable Capability For Innovation.
Gibson Is One Of The World'S Most In-Demand Public Speakers. In Just The Last Five Years Alone, He Has Delivered Keynote Speeches, 2-Day Innovation Master Classes And One-Day Public Seminars In 60 Countries Around The World. The Linkedin Innovation Excellence Community Already Boasts Nearly 16,000 Members Around The World. Gibson Has Authored Dozens Of Business Articles, Columns And Blogs Which Have Been Read All Around The Globe And Has Been Interviewed Frequently On Television And Radio, As Well As Online And In The International Press. Media Appearances Include Forbes, Cnn, Businessweek, Harvard Business Review And Bbc World Service.