ISBN 9780070680906,The 7 Principles Of Brand Management

The 7 Principles Of Brand Management



Tata Mcgraw Hill Education Private Limited

Publication Year 2011

ISBN 9780070680906

ISBN-10 0070680906


Number of Pages 149 Pages
Language (English)


The 7 Principles of Brand Management is a useful primer for any marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional marketer but anyone interested in marketing. How did Adolf Dassler leverage consumer need understanding to build an iconic brand? How was brand Singapore created by a leader who was able to energies a country behind his vision? What value creation model did leverage to establish itself? Does pricing strategy play a critical role in Gillette's success? Why has 'Dove' been able to gain mega brand status while many cosmetic brands struggle to do so? Can brand building principles be applied in everyday life to establish yourself as a 'brand'? What was truly behind the success of brand 'American Express'? How critical was insight mining in creation of the brand 'Fair and Lovely'? Is it actually possible to learn the art of brand management? These and many more questions answered in ' The 7 Principles of Brand Management'. A simple yet insightful read into the world of branding and marketing.