ISBN 9780070229549,The 7 Triggers To Yes

The 7 Triggers To Yes



Tata Mcgraw Hill Education Private Limited

Publication Year 2008

ISBN 9780070229549

ISBN-10 0070229546


Number of Pages 272 Pages
Language (English)

CV & interview skills

Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. With the new technology of real time brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations. Just say yes to success.

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