ISBN 9789351500391,The Accidental Scholar

The Accidental Scholar



SAGE Publications Ltd

Publication Year 2014

ISBN 9789351500391

ISBN-10 935150039X

Hard Back

Number of Pages 296 Pages
Language (English)

Business & management

The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behavior. This is the fascinating story of a young man from India who went to America to realize the American Dream and became a world-renowned educator and thought-leader.
Professor Sheth tells us about the many interesting encounters and opportunities that came along the way that shaped his path to success. While Indian (Specifically Jain) culture and family defined Professor Sheth, coming to America enabled him to realize his full potential.
Like many who immigrate to the United States and thrive, Professor Sheth knew that becoming a scholar was only one part of his dream come true. The other was to help others realize their dreams as well. Professor Sheth recalls how the steps he took, people he met and opportunities he was afforded were all pieces of the puzzle. Readers will enjoy seeing how these pieces came together in the end.
About the Author:-
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an advisor and as a seminar leader. In 2004, he was awarded both the Richard D. Irwin distinguished marketing educator award and the Charles Coolidge Parlin award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the 'Outstanding Marketing Educator' award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the sales and marketing executives International (SMEI), the P. D. Converse award (1992) by the American Marketing Association and the RHR International award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of endearment was selected as one of the top ten business books on leadership in 2007.