ISBN 9788178293349,The Acrobatics of CHANGEConcepts, Techniques, Strategies and Execution

The Acrobatics of CHANGEConcepts, Techniques, Strategies and Execution


SAGE Response

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ISBN 9788178293349

SAGE Response

Publication Year 2003

ISBN 9788178293349

ISBN-10 817829334X


Number of Pages 224 Pages
Language (English)


This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how services are managed from within service organizations and from a managerial perspective as well. The book also analyses several different service contexts such as financial services, tourism, charities and museums. Table of Contents I. UNDERLYING THEMES: Underpinning Concepts of Services Marketing Management Evaluation and Measurement of Services II. MANAGING SERVICES: Services Marketing in Specific Contexts?the For-Profit Sector Services Marketing in Specific Contexts?the Not-For-Profit Sector Organizational Influences on Services Management Management Styles and Emphasis for Services Marketing Internal Marketing in Service Organizations Management Competencies for Services Marketing III. SERVICE MANAGEMENT ISSUES: Contemporary Issues in Services Marketing Services Marketing Management?What Does the Future Hold? Index