ISBN 9780070634701,The Apple Way

The Apple Way

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ISBN 9780070634701
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ISBN 9780070634701
Publisher

Tata McGraw - Hill Education

Publication Year 2006
ISBN-13

ISBN 9780070634701

ISBN-10 007063470X
Binding

Paperback

Number of Pages 224 Pages
Language (English)
Subject

Computer programming

Reveals the master plan behind Apple's revolutionary business model We don't underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it's a little pricier. People are smart; they figure these things out. --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps

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